Creative Director - Video VSL Performance Marketing

📋 Description

• Currently seeking a Creative Director – Performance Marketing for a remote position in the USA

• Take charge of the creative direction for direct response campaigns that drive high conversions

• Work closely with teams in Performance Marketing, Copywriting, and Media Buying to collaborate on projects

• Create and enhance creative assets for various platforms such as VSLs, Meta/Google ads, email automations, and YouTube ads

• Conduct rapid testing and adjustments, leading creative split tests and performance evaluations

• Stay updated on creative trends, customer behavior, and competitor strategies in the online golf and training industry

⛳️ Requirements

• Possess 5–10+ years of experience in leading direct response creative endeavors

• Have a profound understanding of customer acquisition funnels, CRO techniques, and behavioral triggers

• Demonstrate a history of successful VSLs, ads, emails, and landing pages with high performance

• Familiarity with creative performance analytics, funnel metrics, and A/B testing methodologies

• Experience in overseeing in-house creative teams and freelance designers/editors

• Show a strong passion for golf, understanding the culture, mindset, and preferences of this audience

🏝️ Benefits

• Competitive salary with performance bonus incentives

• Comprehensive benefits package

• Opportunity to make a significant impact within a rapidly growing $100MM+ digital coaching brand

• Join a dynamic, fast-paced, and entrepreneurial team environment