Lead Web Experience Designer

📋 Description

• About Upstart

• Upstart is a leading AI lending marketplace partnering with banks and credit unions to expand access to affordable credit.

• By leveraging Upstart's AI marketplace, Upstart-powered banks and credit unions can have higher approval rates and lower loss rates across races, ages, and genders.

• Upstart is a digital-first company, which means that most Upstarters live and work anywhere in the United States.

• As the Lead Web & Experience Designer, you will co-own and define how Upstart’s website engages users, converts visitors, and communicates our brand story.

• You’ll combine design excellence with strategic thinking, ensuring our site is not just aesthetically engaging but also structured for SEO, content clarity, and performance-driven conversion.

• You’ll be hands-on with designing, prototyping, and optimizing the site, but also play a critical strategic role in how we scale and evolve our web experience.

🎯 Requirements

• 8+ years of experience in Design, preferably in-house

• 5+ years focused specifically on digital experiences (marketing sites, brand sites, or conversion-driven experiences)

• Expert in Figma, Webflow (or equivalent CMS), and modern web design best-practices

• Strong understanding of SEO, content strategy, page hierarchy, and UX flows

• Experience optimizing sites for conversion (A/B testing, CRO, data-informed decisions)

• Ability to work independently in ambiguous environments, identifying opportunities and executing against them without needing explicit direction

• Background in designing for both brand and performance marketing needs

• Experience working closely with growth marketing teams on conversion-driven pages

• Strong motion/interaction design skills (using tools like Lottie, GSAP, or Framer Motion)

• Familiarity with front-end development principles and how design translates into code

• Experience with user research, analytics, and behavioral data to inform design

🏖️ Benefits

• Competitive Compensation (base + bonus & equity)

• Comprehensive medical, dental, and vision coverage with Health Savings Account contributions from Upstart

• 401(k) with 100% company match up to $4,500 and immediate vesting and after-tax savings

• Employee Stock Purchase Plan (ESPP)

• Life and disability insurance

• Generous holiday, vacation, sick and safety leave

• Supportive parental, family care, and military leave programs

• Annual wellness, technology & ergonomic reimbursement programs

• Social activities including team events and onsites, all-company updates, employee resource groups (ERGs), and other interest groups such as book clubs, fitness, investing, and volunteering

• Catered lunches + snacks & drinks when working in offices